Review: The Art of Storytelling

The Art of Storytelling: Easy Steps to Presenting an Unforgettable Story by John D. Walsh
My rating: 5 of 5 stars

Making Stories the Point of Storytelling

People of all ages enjoy listening to a good story told. Stories are often a more effective means of conveying instruction and truths than didactic, analytical teaching. John D. Walsh, in The Art of Storytelling: Easy Steps to Presenting an Unforgettable Story gives readers, whether new to the art or are already experienced public speakers, tips and tools for improving their craft. Through numerous exercises and activities, the reader is encouraged to participate and practice honing skills that are introduced in each chapter.

John wants stories to become the point of telling stories. Too often in modern public speaking, stories are relegated to "spice up" sermons and presentations and to illustrate some points in them. The modern mindset has been conditioned to accept that stories are for children (and must have a stated application or moral), that "real teaching" happens in didactic lectures. John discusses how people relate to and recall stories far better than didactic teaching - lectures and sermons with "the big idea" or "here are three points."

The book itself is divided into three sections. Part one, the longest section, teaches the aspiring storyteller fourteen steps in preparing to tell a story. John further subdivides these steps into ten essential steps toward telling a good story, and four optional steps that may be taken to raise a good story to a great one.

Part two covers seven tools that the storyteller should be cognizant while telling a story. These tools cover the "how to tell" aspects when actually in front of an audience. These considerations include things such as gestures, voice, facial expressions, and nervousness.

The final section of the book focuses more narrowly on retelling Bible stories. John discusses why churches ought to be telling more stories instead of preaching more sermons and making people sit through lectures. He discusses how the storyteller, the listener, and the Bible stories interact. He refers to two resources, available on the web, in which he has taken part developing. (www.bibletelling.org, www.btstories.com) He relates his experience teaching skeptical adults on the values of stories.

Right near the end of the book John ponders the conventional wisdom in many churches about evangelism and faith. This conventional wisdom states that if a person doesn't accept Christ by the time he or she is twelve years old, the chance that they will later is almost minuscule. He writes how the stories of Acts goes completely against the conventional wisdom. In Acts, all the conversions are of adults. As he thought about he, he writes how he realized that in modern churches, age twelve is about the time stories stop being told (because stories are for children) and so-called "solid food" of doctrine and ethics start being taught didactically. John suggests that if churches continued to use stories as the primary vehicle of communicating faith, adolescents and adults would come in to the church and stay.

This book is written by a Christian with the Christian audience in mind, but it can be valuable to anyone who speaks to an audience, whether to one or a million or anywhere in-between. Particularly, sections one and two are applicable to all public storytelling engagements. Even the third section can be valuable as case studies on how to turn written materials that may not initially strike the reader as a story, into an engaging story that can be told to an audience.

I highly recommend this book for all public speakers, but especially for pastors and church teaching staff.


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