Why do sporting events draw so many viewers as opposed to the communication of the gospel?
I had the opportunity to spend about 25 minutes on the local Christian radio, KRSA, to talk about whatever was on my mind.
With the Tour de France just having ended and the London Olympics starting and going for the next couple of weeks, I talked about sporting events drawing the attention of millions of people and why people are so drawn to them. I then discussed our communication of the gospel and why it doesn’t seem to have the draw that sporting events do.
People watch sporting events not primarily for the stats, the scores, and certainly not for the rules and regulations. People watch because in each competition, in each event, there is a story that unfolds that grabs our heart and our emotions.
Similarly in our communication of the gospel, we can opt to talk about theology and doctrines, or we can choose to talk about the story. Which grabs the attention of someone unfamiliar with Jesus? Which do most people enjoy? It’s not that theology and doctrines aren’t important or have no value. There is much that is important to rules and regulations in sports, but the focus is not on them but on what happens – the story that unfolds. It should be the same with how the gospel is communicated: for the presenter, theology and doctrine forms a framework but that is not what we are to communicate. Rather we should be focusing on the story: its appeal and enjoyment. Jesus should be seen as the hero in whom our fears die and our hopes born.